CULTURE CRUSH: Not Just A Label, the e-commerce and editorial platform for emerging design talent from around the world, and Italian company Alcantara are staging a joint show called “Made In Italy, Designed In Britain” at Protein Studios in East London.
The show features one-of-a-kind artworks by 10 U.K.-based designers. It marks the culmination of a project that asked designers to construct bespoke artworks created from Alcantara’s material, a synthetic leather that uses the brand’s proprietary technology.
Alcantara materials are often used in the automotive and aerospace industries due to their non-flammable properties. The company supplies the interiors for Formula 1 cars like Ferrari.
The designers — Sadie Clayton, Per Hansson, Martine Jarlgaard, Kay Kwok, Lazerian, Mai-Gidah, Cat Potter, Qi, Fannie Schiavoni and Jule Waibel — were chosen for their innovative approach to materials which often come from outside the traditional fashion spectrum, according to Stefan Siegel, the founder and chief executive officer of Not Just A Label.
The 10, who earlier this year visited the Alcantara production plant in Italy’s Umbria region and its headquarters in Milan, were challenged to create a product fashioned from the company’s portfolio of materials.
“It is really interesting how fashion can innovate by learning from other sectors as well,” said Siegel, adding that his company
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